Optimize for AI Search with Site Audit
Semrush has introduced a brand-new AI Search category in the Site Audit tool, helping SEO professionals and web teams prepare their websites to be found and cited by AI search engines.
July 1, 2025
Improving readability is key to engaging your audience. And yet, rewriting and polishing bits of copy can be a daunting task.
But it doesn’t have to be!
But it doesn’t have to be!
The AI Rephraser feature available in the SEO Writing Assistant can help you paraphrase small pieces of text in one click.
The best part? It’s now available in a number of local languages.
You can use it to improve content in Spanish, German, French, Portuguese, Italian, and Dutch.
Here’s how it works:
The best part? It’s now available in a number of local languages.
You can use it to improve content in Spanish, German, French, Portuguese, Italian, and Dutch.
Here’s how it works:
1. Head to the SEO Writing Assistant tool and generate a readability score for your article:
2. Scroll down to see the sentences that can be rewritten to improve readability. Select a sentence and click the “Simplify” icon:
3. the AI Rephraser feature suggest a simplified version of the sentence!
To explore the AI Rephraser in your local language, make sure to get access to the SEO Writing Assistant tool.
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
