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July 2, 2025
Influencer marketing is powerful and gains more and more proponents every year. But it’s not always marketers’ favorite channel. A lack of transparency and analytics (and hence, wasted budgets) often lead us marketers to turn to other channels.
But done right, influencer marketing can give you way more than a simple promo — including customers’ trust, audience expansion, and tighter brand affinity — and all that in a short time.
And Influencer Analytics is exactly the tool that lets you do it right.
But done right, influencer marketing can give you way more than a simple promo — including customers’ trust, audience expansion, and tighter brand affinity — and all that in a short time.
And Influencer Analytics is exactly the tool that lets you do it right.
What is Influencer Analytics?
Influencer Analytics is a platform that allows you to easily discover influencers that match perfectly with your marketing needs and get in-depth competitive insights on your rivals’ influencer marketing strategies.
With access to an ever-expanding database of 25+ million influencers and content creators on YouTube, TikTok, Instagram, and Twitch, your influencer discovery is as hassle-free as it gets — you can base your search on smart filters, keywords, and even in-video mentions.
With access to an ever-expanding database of 25+ million influencers and content creators on YouTube, TikTok, Instagram, and Twitch, your influencer discovery is as hassle-free as it gets — you can base your search on smart filters, keywords, and even in-video mentions.
If you ever intend to jump into the ocean of influencer marketing (and you should), here are the app’s key features that will guide your way:
- Influencer discovery
Find the best influencers for your marketing and ad campaigns, using the app’s 30+ data breakdowns that help you find the perfect match.
- Competitor research
Unwrap your competitors’ and market leaders’ influencer marketing strategy: their campaigns budgets and performance, influencers and content creators they already partner with, and more.
- Influencer management automation
Use Influencer Analytics’ automation capabilities to easily create and update your influencer lists — to get rid of any routine tasks and manual work and to always have a freshly updated list of influencers to partner with for each of your campaigns.
We are proud to say that Influencer Analytics is now part of Semrush App Center — so you have access to the app’s coolest features, get exclusive offers, and can try the tool for yourself absolutely free.
Amp up your marketing efforts with a strong influencer marketing strategy — built on the intel of a single tool.
We are proud to say that Influencer Analytics is now part of Semrush App Center — so you have access to the app’s coolest features, get exclusive offers, and can try the tool for yourself absolutely free.
Amp up your marketing efforts with a strong influencer marketing strategy — built on the intel of a single tool.
Discover spot-on influencers and competitive intel that amplify your promo strategy
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
