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July 2, 2025
Our Social Media Toolkit is no longer just about posting and tracking. Now you can create and optimize your Facebook and Instagram ads with our brand-new Social Media Ads tool!
What does it do?
The tool allows you to create, launch, and manage ads within the Facebook family, including Facebook itself, Instagram, Facebook Messenger, and the Audience Network.
All you need to do is set your ad parameters and click "Publish". Think of it as a boosting feature for those who need more granular control over their ads.
Moreover, the tool will help you optimize your campaigns by identifying your low-performing ads and ads that have been rejected by Facebook.
What if I haven’t used Facebook Ads Manager before?
Don’t worry. Whether you are familiar with Facebook Ads Manager or not, you won’t have any trouble getting your head around the settings. If you have used Facebook Ads Manager though, you’ll notice the difference and breathe a sigh of relief.
How is your new tool different from Facebook Ads Manager?
Our tool will identify low-performing ads for you, helping you optimize your campaigns and budget. Whether they were rejected by Facebook, or need a little tweaking to boost their performance — the tool will let you know.
We removed some of the least popular campaign settings, leaving only the most used parameters.
All the campaign parameters are on one page, so you don’t need to switch between multiple tabs.
Where do I start?
Go to the Social Media Ads in our sidebar menu. Start by connecting your Facebook account. Click on “Create ad”, set your campaign criteria, and off you go!
And if you have any questions, feedback or suggestions, feel free to share by sending us an email atsmm-tool-feedback@semrush.com.
We look forward to turning your ad management process into an easy, pleasant task!
