This guide walks you through the steps to set up and use the AI Toolkit effectively.
From setting up a project to exploring in-depth reports and acting on AI-driven insights, you’ll learn how to maximize the toolkit’s capabilities to refine your business strategy, boost marketing ROI, and stay ahead of the competition.
Let’s dive in and get started!
Access the tool
Find the AI Toolkit by following this link.
Alternatively, log in to your Semrush account. In the left-hand navigation menu, select 'AI Toolkit.'
Set up the project
Enter your domain name to create your project. The AI Toolkit will generate your interactive weekly report.
Check the initial dashboard
Your homepage dashboard provides a complete overview of your brand's presence in LLMs.
First, choose which AI platform you want to analyze by selecting the filter at the top of the page.
Next, customize your list of competitors for the AI visibility analysis:
- Open the competitor dropdown at the top of the report
- Review the suggested competitor domains
- Select the ones you want to include and remove any that aren’t relevant
You can include up to 6 competitors. The charts update instantly to reflect your selection.
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From here, explore the data through interactive charts and graphs—e.g., to assess your current market share distribution.
At the top of the dashboard, you'll find AI-powered strategic insights and recommendations. You can click on each of them to see detailed reports.
As you scroll down, you'll find more detailed information on market share distribution, market share vs. sentiment, query intent distribution, key sentiment drivers, areas for improvement, and AI strategic opportunities.
Explore Business Landscape
Click on the "Business Landscape" tab to dive deeper into your market position within different LLMs. You can access detailed:
- Market share analysis: Analyze your brand's AI visibility and how it compares to your competitors in various LLMs. See which platforms are currently favoring your brand and which ones require more attention.
- Strategic priorities: Pinpoint areas where immediate action can have the greatest impact on your brand's presence in LLMs.
Next, scroll down to see the suggested business landscape opportunities.
This section provides a roundup of AI-driven strategic recommendations that can help strengthen your competitive position.
This could include actions like expanding product lines, leveraging new marketing channels, or optimizing your content strategy based on AI-driven insights.
Explore Brand & Marketing
From here, navigate to the "Brand & Marketing" tab for a detailed analysis of sentiment drivers and opportunities.
This report helps you compare how different AI platforms perceive your brand versus your competitors, focusing on positive sentiment share.
This helps you understand if certain platforms favor specific brands and why.
Based on the insights gathered, the AI then provides detailed brand and marketing opportunities.
These could include suggestions for improving brand messaging, refining your target audience, or optimizing your marketing campaigns based on AI-driven sentiment analysis.
Check out Audience & Content
Finally, head to the "Audience & Content" tab to gain deeper insights into your audience's queries and intent. Here’s what you’ll see:
- Query analysis: Understand the types of queries your audience has about your brand and industry within LLMs. This includes identifying trending topics and questions.
- Audience intent: Analyze the intent behind the queries to understand what your audience is looking for when interacting with LLMs. Are they seeking information, comparing products, or looking for solutions?
Like in all other reports, the toolkit’s AI will generate audience and content opportunities for your brand.
Based on the query and intent analysis, you'll receive specific suggestions like creating new content that addresses unmet needs, optimizing existing content for AI-driven queries, or developing targeted marketing campaigns based on audience intent.
Act on your findings
As you can see, the AI Toolkit provides you with a wealth of data and insights. Let’s walk through an example of a decision you can make based on your findings:
Low market share in a specific LLM:
- Identify the issue: Your Business Landscape report shows a low market share for your brand on a specific LLM platform.
- Analyze the reason: Dive deeper into the Brand & Marketing report to understand the sentiment and key attributes associated with your brand on that platform.
- Take action:
- If the sentiment is negative, address the underlying issues driving the negative perception. This could involve improving customer service, addressing product flaws, or adjusting your marketing messages.
- If the sentiment is neutral or positive but the visibility is low, focus on increasing your brand's presence on that platform. This could involve targeted advertising, content optimization, or collaboration with influencers.
Keep track
The data in the AI Toolkit is updated weekly. Be sure to check back regularly to track progress and identify new opportunities.