Position Tracking lets you track a website’s daily rankings for a custom set of target keywords. You can set your targeting to watch any specific geographic location (down to the postal code level), device type (mobile phone, tablet, or desktop), language, and search engines (Google, Bing, Baidu, and ChatGPT). The tool has many features like tagging, sorting, filtering, and exporting reports, making it easy for marketers to find exactly what they’re looking for in their website’s SEO or PPC performance.
- Ability to track any keyword and domain—even those not in the main Semrush database
- Track and compare multiple targets with variations in location, device, language, and search engine within a single project
- Monitor a website’s performance in ChatGPT Search
- Featured Snippets report to look for featured snippet opportunities
- Easy local SEO tracking and local competitor discovery
- Simple PDF reporting to share results with colleagues and clients
- Get AI-assisted notifications to help you stay aware of any visibility drops or changes with Semrush Copilot
No matter what your SEO specialty is—whether you're doing on-page SEO, writing content, building links, or running technical audits—you'll need to measure the impact of your efforts on your website's rankings. This is especially important if your website operates in a local space, as Google's results can vary significantly depending on geolocation.
With the ongoing importance of mobile search and the rise of AI-powered search, tracking your website's performance across both traditional and AI search engines, as well as mobile results, is crucial. To understand where your website stands in all of these areas, Position Tracking is essential.
Position Tracking also helps you track incoming traffic by allowing you to monitor your rankings across several search engines, including Google, Bing, Baidu, and ChatGPT Search.
As you conduct your campaign, you can use Position Tracking to see how your efforts translate into ranking changes and learn which pages get the most traffic from your target keywords. You’ll be able to identify your weakest pages that need improvement and monitor your competitor’s rankings from the same place.
To help you stay on top of SERP Features in your niche, Position Tracking identifies all the unique SERP Features for your keywords, including AI Overviews. We also provide a report highlighting opportunities for your website to target Featured Snippets.
The daily updates and weekly email reports will make it easy for you to prioritize work as you reach your goals promptly. Semrush makes it easy to generate data exports and clean PDFs to report your progress directly to clients if you serve clients.
In addition, Position Tracking is one of the tools that the Semrush Copilot AI assistant analyzes to provide tailored recommendations to improve your SEO performance. After setting up your project, you will receive AI-generated suggestions to help you stay aware of any visibility drops or changes.
In April 2019, we released a Semrush Position Tracking in the Apple store (iOS). The Semrush app lets you follow all your Position Tracking campaigns on the go, so you can never miss a beat in your website’s improvements.
Position Tracking will collect historical data from your campaign's creation date. We track daily results in Position Tracking for 60 days. After 60 days, we display information using weekly points; those are on Wednesdays, by default. We track this weekly information for 140 weeks.
Another benefit of running a Position Tracking campaign is that historical data can be seen for any added competitors from when your project was initially created.
For example, you created a campaign on November 1, 2024, without adding any initial competitors. Then, on November 1, 2025, you added two of your competitors to the campaign. You will see weekly data points on how those newly added competitors ranked for the keywords in your project going back to November 1, 2024.
With this data, you can watch any trends and changes in the most critical keywords in your market. The greater your perspective on the market, the more ready you'll be to beat your competitors.
Historical Data Import from External Services
If you’ve ever used another rank-tracking tool or service, you can import the historical data into your campaign in Semrush’s Position Tracking tool. This feature is only available to annual Guru and Business subscriptions.
For now, the import is available from the following services:
- MOZ
- AWR
- STAT
- RankRanger
- BrightEdge
- SE Ranking
- RankWatch
- Searchmetrics
- Linkdex
To import your historical data to Semrush, please download it from your service to .csv (UTF-8 encoded) and send it to our support team.
You must delete the whole project when you want to delete a specific tool. This will remove all of the other campaigns set up in the Project.
So let’s say you want to delete a Position Tracking campaign. When you delete the Project, you will also delete the Site Audit, Social Poster, Backlink Audit, or any other tools in that project.
Projects cannot be recovered once deleted, so it's essential to be careful when deleting a project. Only delete a project if you are 100 percent sure because your data will be gone forever.
The Position Tracking tool is part of the SEO toolkit. The limits of this tool are the total number of keywords you can track across your campaigns, the ability to run a campaign with multitargeting, and access to the reports: Tags, Cannibalization, and Devices & Locations.
Multitargeting allows users to gather rank-tracking data for multiple targets with variations in location, device, language, and search engine within a single project (e.g., Desktop vs. Mobile or traditional vs. AI search).
- Free users: 10 keywords (1 Project)
- Pro SEO Toolkit: 500 keywords (5 Projects)
- Guru SEO Toolkit: 1,500 keywords (15 Projects) + access to Multitargeting, Tags report, Cannibalization, and Devices & Locations reports (10 targets per project)
- Business SEO Toolkit: 5,000 keywords (40 Projects) + access to Multitargeting, Tags report, Cannibalization, and Devices & Locations reports (5,000 targets per project), ability to schedule CSV and Excel exports
If you want to track more keywords than your account allows, you can reach out to your account executive or our sales team via this contact form and ask about a custom solution.
It’s possible to export data from this tool in the following formats:
- Excel
- CSV
- CSV semicolon
- Google Sheets
- PDF
- Export data from Position Tracking to PDF or create your custom report with the My Reports tool. Combine data from Position Tracking, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.
- Export data from Position Tracking to PDF or create your custom report with the My Reports tool. Combine data from Position Tracking, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.
The type of export, number of results exported, and the amount of daily exports you can make depends on your subscription plan. Please refer to this article for more information.