The Social Content Insights Tool offers users a way to monitor and analyze how social media content is performing across multiple platforms.
With this simple modular dashboard, you can instantly get an overview of important statistics like engagement metrics and post statistics.
As part of the broader Semrush Social Toolkit, you can use this tool alongside the Social Poster and Social Tracker to manage your social media workflow.
- Consolidated dashboard with key statistics and metrics for social media performance analysis.
- Refine, optimize, and streamline your social media strategy with trusted data.
- Get valuable insights about the content you publish.
- Measure the performance of your content.
Why Should You Use This Tool?
Want to know what's resonating with your audience and get a real idea of what truly engages your followers?
Whether you're curious about what content drives the most clicks or you want to analyze patterns in audience engagement, this tool can help you understand your audience and maximize your social media impact.
It’s also a great time saver and removes the guesswork that typically comes with complex social media dealings. The Social Content Insights Tool translates masses of data into actionable insights, its Content Tagging feature lets users categorize and filter content for deeper analysis, and Content Mix report breaks down your data to show which content types and tags gathered the most attention from users.
With its user-friendly interface, social media managers can use the tool to upgrade their social media strategy instantly.
Social Content Insights Features
- Detailed Dashboard: Understand key statistics about your social media performance all on a single dashboard.
- Integration with Multiple Platforms: Connect with several social networks like Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and TikTok. Pair the Social Content Insights Tool with the Social Poster and you can also post content on these platforms without leaving the Semrush interface.
- Filtering and Tagging: Users can filter data based on profiles, timeframes, and post types. The tagging feature allows for posts to be grouped together into campaigns or categories for more targeted, data-driven analysis.
- Engagement Metrics: Analyze detailed metrics like the number of posts published, total engagement (sum of reactions, comments, and shares), and individual performance statistics for each post, like engagement, engagement rate, total reactions, total comments, and total shares.
- Content Performance Analysis: The platform gives you a deep overview of individual posts, identifying the post type and displaying metrics like engagement rate and engagement types.
- Engagement Rate Calculation: View a percentage-based metric indicating the effectiveness of posts by comparing the number of interactions against the audience size.
- Content Mix: a section of the tool that shows which tags and content types were most popular among users. User activity is displayed as graphs for the latest 2000 posts.
You can also share your project straight from the Social Content Insights tool by clicking the Share button at the top-right, adding an email address, and selecting the viewing permissions.
Please kindly note that a person should have the Semrush Social Toolkit purchased in order to view your project with the Editor’s permission. If you share a project with the Editor access to a user without the Semrush Social subscription, they will see it as a Viewer and will not be able to make any changes.
Limits
To access data in Social Content Insights, you need to purchase one of the Social Toolkit plans. The number of “Social Profiles” you can connect varies by plan. For full details, see the Social Toolkit Pricing and Plans article.