The Semrush Social Toolkit offers flexible plans designed for individuals, teams, and agencies that want to automate and scale their social media workflows.
Each plan gives you access to all the tools and AI features you need to help you save time, reduce manual work, and manage social media more efficiently—no matter your team size.
Each plan comes with a free 7-day trial, so you can explore everything before committing.
Which Plan Is Right for You?
Here’s a quick breakdown of what each pricing plan offers, who it’s suited to, and how it supports your social media goals:
|
Feature |
Base ($20/month*) |
Pro ($40/month*) |
Business ($250/month) |
|
Perfect for |
Individuals, Small teams |
Social media professionals, businesses, agencies | Scaling SMBs, agencies, brand marketing teams |
|
Free trial |
7 days |
7 days |
7 days |
|
Social profiles |
5 |
10 |
10 |
| Scheduled posts/month |
50 |
Unlimited |
Unlimited |
|
Competitor tracking |
10 profiles |
20 profiles |
20 profiles |
|
AI content generation (text, image, video) |
30 assets |
Unlimited |
Unlimited |
|
Influencer Analytics |
— |
— |
Influencer Discovery and Campaign Management (Competitor Analysis add-on available) |
|
Media monitoring |
— |
— |
2 keywords |
| Platforms supported (social media management) |
Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Pinterest, Google Business Profile, YouTube |
Same as Base |
Same as Base |
|
Platforms supported (Influencer Analytics) |
— |
— |
YouTube, Instagram, TikTok, Twitch |
|
Platforms supported (media monitoring) |
— |
— |
Social media, reviews, forums, news, blogs, podcasts |
Detailed plan information
Each Social Toolkit plan includes a specific set of tools and limits.
Base ($20/month)
- Ideal for: Individuals and small teams that want to manage their social media presence more efficiently.
- Key features:
- Social Dashboard, Social Poster, Social Tracker, Social Analytics, Social Content Insights, Social Content AI
- Support for Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Pinterest, Google Business Profile, and YouTube
- 7-day free trial
- Limits:
- Manage up to 5 social profiles. Add more upon request.
- Schedule up to 50 posts per month
- Track up to 10 competitor profiles
- Generate up to 30 text, image, and video content pieces with AI per month
Pro ($40/month)
- Ideal for: Social media professionals, businesses, and agencies who need more extensive social media management capabilities.
- Key features:
- Includes all the features of the Base plan
- Unlimited post scheduling and AI content generation
- 7-day free trial
- Limits:
- Manage up to 10 social profiles. Add more by request.
- Track up to 20 competitor profiles
Business ($250/month)
- Ideal for: Scaling SMBs, agencies, and brand marketing teams who need advanced social media and influencer marketing tools.
- Key features:
- Includes all the features of the Pro plan, plus tools for influencer marketing and social listening
- Influencer Analytics: Influencer search for Instagram, TikTok, YouTube, and Twitch
- Influencer performance metrics: Provides detailed statistics for each influencer
- Influencer Campaign Management: Plan, launch, and manage influencer campaigns
- Media Monitoring of social media platforms, review platforms, forums, news sites, blogs, podcasts, etc.
- 7-day free trial
- Limits:
- Manage up to 10 social profiles for social management. Add more by request.
- Media Monitoring: 2 keywords to monitor. Add more by request.
- Influencer Competitor Analysis can be purchased as an add-on
- Track up to 20 competitor profiles
- Unlimited post scheduling and AI content generation
Supported Social Media Platforms
|
Tool |
Platforms |
|
Social Media Management |
Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, Google Business Profile, YouTube |
|
Influencer Analytics |
YouTube, Instagram, TikTok, and Twitch |
|
Media Monitoring |
Social media, forums, blogs, news sites, review platforms, podcasts |
Need Help Choosing?
You can review your current usage and limits under Subscription Info in your Semrush account.
If you need help picking the right plan, contact our team for guidance tailored to your goals.
Just Getting Started?
Try the Social Toolkit risk-free with a 7-day free trial on any plan. Or explore our limited-feature free version to get a feel for how it works.